By agreement with a series of retail chain headquarters, Emplate collects and distributes marketing material and campaigns on behalf of stores in all the malls that utilize Emplate mall apps.
When your headquarters create posts, you usually have to approve them before they are published in the mall app - an donce you press "Approve" the posts are automatically distributed to your followers!
Posts from retail head quarters or the local store 🤔?
The posts that are created by retail head quarters and local store staff are usually very different - but that is only beneficial! The two types of posts have their own strengths:
Posts from retail head quarters
- Aligned with chain identity and national marketing
- Meticulously designed with clear messaging and CTA's
- Aligned with national campaigns.
Posts from local store staff
- Authentic, personal and recognizable with images of store and staff
- Focussed on the goals of the store and the current situation and context
- Targetting the customers of the specific store