430 posts
In the shopping mall Ro's Torv, store manager Mette are running the childrens clothing store. In the mall app, Ro's Torv+, customers can browse news, offers and inspiration from all the stores in the mall and earn points in the loyalty program to redeem for prizes.
Using Emplate Shop for app or web stores in the mall can create posts that are distributed to customers in their personal newsfeed or on the mall website.
More than 1800 customers have chosen to follow the clothing store that has created no less than 430 posts for their followers since launching the mall app.
News, offers and inspiration - and everything in between
The store likes to create a bunch of different types of posts, so that their customers can check out the newest collections, the best offers and campaigns or simply feel inspired by the many styles and brands, that the store has to offer. Put simply, they like post about all the things, their customers are interested in.
Mette, Store Manager: We post a lot of different things - like news or offers, discounts, campaigns or birthday campaigns - it's local initatives as well as national marketing material, that we receive from our retail headquarters.
Mette prefers to post through the app-version of Emplate Shop because it allows her to shoot images directly from her phone, but when uploading content from her headquarters she sometimes use Emplate Shop for web
/w=3840,quality=90,fit=scale-down)
When the retail headquarters sends marketing material like new collections or campaigns, Mette spends quite evening at home while posting the material: "I don't follow a schedule or post on certain days. The images I receive from Name It-headquarters are fresh off the print, so I'll write a creaty copy that'll touch our customers and pull them into our store".
The Shop usually creates a bunch of posts at a time and likes to schedule publishing ahead of time:
Recently I created 28 posts and scheduled them during the course of three months. This way, I'm sure that we'll have the necessarry exposure and a constant connection to our customers. It's important that we're always ready to showcase our products and drive customers into our store.
Better customer experiences and touchpoints
The motivation to create the more than 400 posts for the followers of the store stems from a desire to create even better customer experiences and ensure great touchpoints with the customers of the store. According to Mette, it benefits the store as well as the customers:
Our regular really wants to hear our stories and see all of our products. And luckily, I'm very satisfied with the results. Last month, we had 8000 views from our 1400 followers, and we've experienced a number of times that customers are asking about products in the posts or letting us know that they're following along in the app.