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Jensens Steakhouse: Improving customer experiences and hitting targets

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The resturant, Jensens, in the mall Kolding Storcenter is... - Using posts and the mall app as an efficient marketing channel - Creating posts and coupons to hit index targets and solve their challenges - Publishing posts from their company headquarters to supplement the local content with polished images

Efficiently marketing Jensens Steakhouse

Franchisee, Gitte Jauernik, is managing the steakhouse restaurant in the shopping mall in Kolding, Denmark.

She's using Emplate shop to create posts that are distributed to the more than 1400 customers that have chosen to follow the restaurant in the mall app.

Gitte Jauernik: It's an eccelent opportunity for running efficient marketing for our restaurant - it doesn't take much on my part, but really adds to the customer experience and benefits the restaurant.

Customer experiences and index targets

Gitte has previously been working with innovative consumer apps: "I think it's a great idea. I've previously worked with another consumer app that simply wasn't worth the investment. That's not at all my experience with Emplate Shop. It's professional, intuitive and really easy to use - and it get's the job done".

We have been using the app to increase our index targets on our own loyaltyclub - it's easy once you are in touch with the loyal guests.

The posts are meant as a reward to loyal guests, which is why the restaurant often creates 🎟️Coupons that can be redeemed in the restaurant such as specials, discounts or offers: "Sometimes when guests want to redeem a coupon, i'll say it's my gift to them and that they can use it one more time".

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The restaurant used the mall app, and specifically redeemable coupons, to minimize the challenges that occured with the COVID-19-restrictions during 2020 and 2021: "We worked on moving the guests from peak hours to less frequented hours - and coupons was a part of the solution. Also, it's just a lot of fun to experiment and play with."

Support from franchise HQ

The franchise headquarters are supporting the local restaurant by creating posts that are automatically distributed in the mall app on behalf of the restaurant.

Posts from HQ are more professional - but also less authentic. Luckily, I know my guests rather well and know exactly what they're interested in - so I can adjust the posts and add a bit of personality and relevance.